Rachel
Rachel Oliveira Vieira é pesquisadora de moda, consultora criativa e stylist desenvolvendo seu portfólio em torno da imagem e impacto de culturas periféricas e de resistência globais nas artes, no entretenimento, na moda e no design.
Possui experiência nacional e internacional em agências de publicidade e escritórios de consultoria como SILVA, Nawell Consulting, Crush, AGold Consulting e 10.000 Global; projetos desenvolvidos com marcas como Netflix, Farm Rio, Beats, NAMESAKE, Fashion Revolution, Museu do Amanhã, Mary Kay, Natura, Kolene e Tembici; e experiência em diferentes áreas do mercado: da moda ao marketing, redação publicitária, relações públicas e branding.
Acredita em ideias que mudam a narrativa do senso comum, contribuindo para a expansão e soluções culturais por meio do imaginário e da escrita.
Rachel Oliveira Vieira is a fashion researcher, creative consultant and stylist developing her portfolio around the image and impact of global peripheral and resistance cultures across the arts, entertainment, fashion and design industries.
She has national and international experience working with advertising agencies and consulting firms such as SILVA, Nawell Consulting, Crush, AGold Consulting and 10.000 Global. Her projects have been developed with brands and institutions including Netflix, Farm Rio, Beats, NAMESAKE, Fashion Revolution, Museu do Amanhã, Mary Kay, Natura, Kolene and Tembici. Her experience spans different areas of the market, from fashion to marketing, copywriting, public relations and branding.
She believes in ideas that challenge and reshape mainstream narratives, contributing to the expansion and transformation of cultures through imagination and writing.
Her work is born from immersion: before proposing any creative direction, she maps territory, history and meaning, building something with a real reason to exist — what keeps her ahead of trends rather than chasing them. She works at the intersection of fashion, branding, copywriting and public relations, with a particular focus on peripheral and resistance cultures as engines of cultural innovation.
Press

Moda carioca além da Zona Sul
Elle View · Entrevista por Marcela Lisboa · 2026

Tecnologia e o novo street style brasileiro
Rio Innovation Week · Pesquisa, roteiro e mediação · 2025

Camisas de time e Cultura Brasileira
O Globo · Entrevista por João Pedro Fragoso · 2024

Nike Shox
Elle Brasil · Entrevista por Bárbara Poerner · 2022
